Wednesday, April 14, 2010

Does The Google Desktop Really Put Your Privacy In Jeopardy?

There has been a lot of talk recently about Google Talk and how there are serious privacy concerns with the new application.

The biggest concern seems to come with the ability to search and share multiple computers with one account. In other words, you could use a single desktop search account to search, index and allow you to share files between your desktop and laptop for example.

But are these concerns grounded in truth? Is there really a privacy issue here?

I downloaded and installed the new Desktop Search beta the other day. It has some interesting new features such as the ability to remove panels from the sidebar and dock them anywhere you like on your desktop.

And there are several more panels available to let you do anything from manage what is indexed, to passing time by playing games.

One of the coolest features is its ability to reach beyond the desktop it is on to do a variety of things. Now, I can play tic tac toe with co-workers, or even friends around the world.

But the biggest, and most troubling update to some is the ability to remotely index files, as well as share them using Google servers to temporarily store the items.

By turning this feature on you give Google the right to store your files for up to 30 days. Therein lies the crux of the issue – there seems to be no way around this 30 day requirement.

All I have to say is 'so what?'

So what if you have to give Google this ability? Google will encrypt the data so that no one else can access it. And even if there is some sort of DOJ subpoena requiring access to these files I don't think it would stand up in court.

This is because Google has set up a network whereby all your Google activities are tied to one Google account. Your personalized home page, gmail, google analytics, adwords and adsense accounts all share the same Google account. Therefore, it would be difficult for anyone to get a subpoena to review information pertaining to only part of that account.

Legalities aside, if you are that concerned about the privacy being surrendered to Google in order to use this system then don't sign up for it.

You can still download and use the new Desktop Search with most of its new features, but you don't have to use the file sharing.

But what if you want to share files between computers?

Well, do what I did – go to your favorite electronics store and buy a flash drive. I just bought a USB flash drive with over 2 gigs of storage for under $100. Now I can easily transfer anything between any computer with no worry of some government agency wanting to know what's on it.

As I said, I do have the new Google Desktop installed, and I did look at the settings for the search and file sharing, but I didn't turn them on. I have no need to be able to search my home computer from work and vice versa, nor do I need to share files between the two computers.

And if I did, I'll simply use the FTP site I have set up on a computer at home or the aforementioned flash drive.

Really, when it comes to all the other ways that Google captures your personal data, from search history to Gmail, should we be all that concerned that some files may end up being stored on a Google server somewhere?

I think we should have other concerns. For example, I think we should be concerned about what Google already knows about us via those services I mentioned earlier.

I think business owners should be concerned that such a service would allow employees to easily steal and transfer data to and from work.

I think if you are that scared of the US government infringing on your privacy then you shouldn't have a Google account, nor Google Desktop Search nor a Gmail account. In fact I don't think you should have any Internet accounts because quite honestly everyone is a target for the DOJ. Further, I can almost guarantee you that your local ISP will fold and hand over the data much easier than Google will.

So before you start complaining about how Google could infringe your privacy, remember that YOU have the ability to stop it from happening. It's just a matter of choosing to do so.


Tuesday, April 13, 2010

RFID, its implications and how to defeat

Imagine a future in which your every belonging is marked with a unique number identifiable with the swipe of a scanner, where the location of your car is always pinpoint-able and where signal-emitting microchips storing personal information are implanted beneath your skin or embedded in your inner organs.
This is the possible future of radio frequency identification (RFID), a technology whose application has so far been limited largely to supply-chain management (enabling companies, for example, to keep track of the quantity of a given product they have in stock) but is now being experimented with for passport tracking, among other things. RFID is set to be applied in a whole range of consumer settings. Already being tested in products as innocuous as shampoo, lip balm, razor blades, clothing and cream cheese, RFID-enabled items are promoted by retailers and marketers as the next revolution in customer convenience. Consumer advocates say this is paving the way for a nightmarish future where personal privacy is a quaint throwback.
How RFID works
There are two types of RFID tags: active and passive. When most people talk about RFID, they talk about passive tags, in which a radio frequency is sent from a transmitter to a chip or card which has no power cell per se, but uses the transmitted signal to power itself long enough to respond with a coded identifier. This numeric identifier really carries no information other than a unique number, but keyed against a database that associates that number with other data, the RFID tag's identifier can evoke all information in the database keyed to that number.
An active tag has its own internal power source and can store as well as send even more detailed information.

The RFID value chain involves three parts: the tags, the readers and the application software that powers these systems. From there, the data generated by the application software can interface with other systems used in an enterprise, or, if they obtain the information or collect it themselves, concievably by governments or more nefarious organizations.
Where it’s used today
Global companies such as Gillette, Phillips, Procter & Gamble, Wal-Mart and others see huge savings to be made from the use of RFID, and there are numerous pilot projects underway which are indicating savings in supply chains as well as the ability to add value to both product owner, product reseller and customer.
But they’re just pilots, mostly. RFID is a long way from being everywhere, so far. Pharmaceutical tracking has long been held out as one of the flagship applications of RFID in the short term, yet just some 10 medications are expected be tagged using RFID technology on a large scale in the U.S. during 2006, analysts predict. Slow roll-outs are contrasting sharply with the optimism of a year ago, when evidence suggested tripling or even quadrupling of RFID for consumer goods tracking. Why? Uncertainty over pending legislation. There are a complex mixture of federal and new state laws (in particular Florida and California) intended to combat drug theft and counterfeiting that have implications for RFID. The details are still being worked out.
Where it’s likely to be used tomorrow
Depending which analysts you believe, the market for RFID technology will represent between 1.5 and 30 Billion USD by the year 2010. Analyst firm IDTechEx, which tracks the RFID industry, believes more than 585 billion tags will be delivered by 2016. Among the largest growth sectors, IDTechEx forsees the tagging of food, books, drugs, tires, tickets, secure documents (passports and visas), livestock, baggage and more.
Buses and subways in some parts of the world are being equipped with RFID readers, ready for multi-application e-tickets. These are expected to make things easier for the commuter, and help stem the fraud from the current paper-ticket system. However the biggest problem facing rollouts of RFID for commercial micropayment tracking is apparently not technical, but involves agreeing on the fees charged by the clearing house and how credit from lost and discarded tickets will be divided.
Passport tracking
One of the highest profile uses of RFID will be passport tracking. Since the terrorist attacks of 2001, the U.S. Department of Homeland Security has wanted the world to agree on a standard for machine-readable passports. Countries whose citizens currently do not have visa requirements to enter the United States will have to issue passports that conform to the standard or risk losing their non-visa status.
American and other passports are being developed that include RFID-based chips which allow the storage of considerable amounts of data such as fingerprints and digitized photographs. In the U.S., these passports are due to start being issued in October of 2006. Early in the development of these passports there were gaping security holes, such as the capability of being read by any reader, not just the ones at passport control (the upshot of this was that travelers carrying around RFID passports would have been openly broadcasting their identity, making it easy for wrongdoers to easily – and surreptitiously – pick Americans or nationals of other participating countries out of a crowd.)
Those security blunders were initially corrected by adding metal shielding to the passport cover to minimize its readability when closed, dialing back the range of the electronics and adding a special electronic protocol called Basic Access Control (or BAC). This scheme required the passport to be opened and scanned before its data could have been properly interpreted by an RFID receiver. Unfortunately, in early February 2006, Dutch security experts managed to “listen in” on the communications between a prototype BAC-protected passport and a receiver and cracked the protocol. Which means the international authority developing this new global passport standard may need to go back to the drawing board as of this writing, because ‘bad guys’ could clearly stand in line at passport control and capture passport information. Details of the Dutch hack here.
Implications for privacy seekers
RFID has clear implications for those who are worried about their privacy and safety. Some of them are obvious, and some of them are not.

- Can be read without your knowledge – Since the tags can be read without being swiped or obviously scanned (as is the case with magnetic strips or barcodes), anyone with an RFID tag reader can read the tags embedded in your clothes and other consumer products without your knowledge. For example, you could be scanned before you enter the store, just to see what you are carrying. You might then be approached by a clerk who knows what you have in your backpack or purse, and can suggest accessories or other items.
- Can be read a greater distances with a high-gain antenna – For various technical reasons, RFID reader/tag systems are designed so that distance between the tag and the reader is kept to a minimum. However, a high-gain antenna can actually read tags from much further away, leading to privacy problems. Governments or others could punch through privacy screens and keep tabs on people.
- Difficult to remove – RFID tags are hard for consumers to remove; some are very small (less than a half-millimeter square, and as thin as a sheet of paper) - others may be hidden or embedded inside a product where consumers cannot see them. New technologies allow RFID tags to be printed right on a product and may not be removable at all
- Disruptions if maliciously jammed – RF signals can be jammed, which could complicate everyday life if RFID tags became essential. Imagine a central bus or train station, maybe an airport, where suddenly everyone could neither be ID'd or access their cash accounts. A single hour of jamming during morning rush over a large area could cost a large city untold millions of dollars in delayed commerce and transport. It would be worse than a mass-transit strike, and easier to repeat.
- Could be linked to a credit card number – The Universal Product Code (UPC) implemented with barcodes allows each product sold in a store to have a unique number that identifies that product. Work is proceeding on a global system of product identification that would allow each individual item to have its own number. When the item is scanned for purchase and is paid for, the RFID tag number for a particular item can be associated with the credit card number it was purchased with.
- Potential for counterfeit – If an RFID tag is being used to authenticate someone, anyone with access to an RFID reader can easily capture and fake someone else’s unique numeric identifier, and therefore, in essence, their electronic 'signature'. If an RFID-tagged smartcard is used for shopping, for instance, anyone who intercepted and reverse-engineered your number, and programmed another card with it, could make charges on your account.
- Marking for crime – Even after you leave a store, any RFID devices in things you buy are still active. A thief could walk past you in the mall and know exactly what you have in your bags, marking you as a potential victim. Someone could even circle your house with an RFID scanner and pull up data on what you have in your house before robbing it. As a result, there are now discussions of “zombie” RFID tags that expire upon leaving the store and reanimate if the product is ever returned to the store and returned to the supply chain.
- Marking for violence – Military hardware and even clothing are beginning to make use of RFID tags to help track these items through supply chains. RFID is being used today by the U.S. military to track materials in Iraq and Afghanistan. Some analysts are concerned about particular items being associated with high-level officers that could trigger roadside bombs via an RFID scan of cars going by. (Thankfully, RFID tags retained close to the body can rarely be scanned. For instance, UHF tags, the kind being most widely deployed, are virtually unreadable near the body because of its high water content.)
Some have suggested that mobile phones are already as great a threat to privacy as RFID. In the case of mobile phones, information about your whereabouts and calling patterns is regularly available to your service provider, a centralized and highly regulated source of information gathering. An adversary with special-purpose equipment would also have the capability of tracking your mobile phone, but this would require significant expertise and investment. See our separate article "Cell phone hazards".
What makes RFID a more significant privacy threat than mobile phones is the fact that readers will be readily available and ubiquitously deployed. In other words, RFID readers will soon be an accepted element of everyday life, while eavesdropping equipment for mobile phones is unlikely to be.
How to thwart RFID technology
There are a few approaches you can take to thwart RFID tags ... but before you take proactive steps, note that sometimes the very absence of a tag or its signal in places it’s expected could arouse suspicion. For instance, if you’re carrying what is expected to be an RFID-tagged passport and your tag isn’t working, say, you may invite unwanted scrutiny. Be careful which tags you choose to disrupt.
The simplest, most permanent approach to disable RFID tags is to destroy them. If you can detect them and wish to permanently render them useless, remove them and smash the small chip component with a hammer. If you’re not sure whether a product you own contains a tag, consider putting it in a microwave to destroy the tag if the object is otherwise safe to be microwaved. Be careful with some plastics. Note there have been reports of RFID materials catching fire in microwaves.
If removing the tag is not practical, there are four general ways to disrupt RFID tag detection.
- Blocking – Construct a conductive foil box (even tin foil is good) around the tag. If you are concerned about RFID emissions from work badges, school IDs, new generation drivers licenses, credit cards, and even cash in the future containing RFID tags, buy or make an RFID-proof wallet. RFID wallet project details are easy to find on the Internet.
- Jamming – Since RFID systems make use of the electromagnetic spectrum like wireless networks or cellphones, they are relatively easy to jam using a strong radio signal at the same frequency the tag operates. Although this would only be an inconvenience for consumers in stores (longer waits at the checkout), it could be disastrous in other environments where RFID is increasingly being used, like hospitals, or in military combat situations. Such jamming devices, however, would in most cases violate government regulations on radio emissions. A group of researchers in Amsterdam have theorized that a personal RFID jammer is possible (their paper is linked to from the version of this article that lives at our web site, www.powerprivacy.com) but the device seems only theoretical at this time.
- Repeated interrogation – Active RFID tags that use a battery to increase the range of the system can be repeatedly interrogated to wear the battery down, disrupting the system.
- Popping – Generating a very strong pulse of radiation at the right frequency can cause RFID tags to resonate and break.

What strategy you should pursue depends on what RFID privacy threats you are trying to thwart and your technical expertise.


Password Unification

Premise
“Just because you’re big doesn’t mean you have to be dumb.”

First let me point out I’m one of those life-long students. Not because if love college, but because I can never make up my mind on what I want to do. After making some big life changes I decided to take a full year away from school. Yesterday I attempted to register for this coming spring semester to get back on track. Interestingly enough my account has been disabled… sort of... This is where the fun starts.

I expected my account to be disabled, that isn’t the issue here. The problem is how it was disabled, and the messages which I received back from the University. First my account still worked to access class registration, and the University portal but my E-Mail had been completely locked out. This is the main point of my concern. If the university had a unified technology structure the login / password information would be centralized. An account disabled one place should be disabled across campus. Instead some departments disabled my account, and other left it running while I was gone. Worst some parts of the university left it partially running, but unusable.

Strange isn’t it? Why not completely disable my account rather then just PRETEND it works only to give me a nasty permissions error when I attempt to USE the portal which I am already logged into.

Rule #1

“Never let the user see the nasty error.”

Building an application or networked system on any level requires more then just getting the job done. A developer should take the additional time to build functionality for the unexpected. In my case there should have been two things.

A friendly message explaining why my account was disabled and directions on how to re-enable my account.

Rule #2

“Avoid the circle of death; take personal responsibility for the problem.”

First I talked to my counselor who said I should talk to computer services. Computer services told me to talk to the registration office. The registration office told me to talk to my counselor. FAIL, never ending loops are bad, not just in programming but in the real world.

This could have been avoided at each step, but instead the problem was passed onto someone else. All someone had to do was research the problem, and they would have known the problem has come up in the past. The eventually solution was to force someone to register my classes over the phone rather then using my account on the Internet.

Rule #3

“Record problems and make proactive steps to resolve known issues.”

I work in IT and I know how incredibility complicated things can get. But it’s important to always take steps to prevent the situation from coming up again. I am sure that I am not the first person to have their account disabled, and because no one is following rule three; I will likely not be the last. A few simple changes to the application would easily fix the problem, but no one cares enough to do anything about it. This means me, THE CUSTOMER, THE STUDENT, THE IDOIT, to run around trying to convenience people to do their job.

Thanks for the warm welcome back akron,


Networking With Fiber Cables

Fiber cables form one of the most important parts of the networking industry today. Fiber cables are composed of one or more transparent optical fibers enclosed in a protective covering and strength members. Fiber cables are used to transmit data by the mode of light. Various types of fiber cables available are multimode duplex fiber cables, single mode simplex fiber cables, single mode duplex fiber cables, and plastic optical fiber cables.

There are many fiber optic cable manufacturers who manufacture full line of fiber cables in both single mode and multi-mode, simples, duplex and multi-strand. Several manufacturers provide low cost, quick-turn, high volume fiber cables and fiber cable assembly solutions.

Cables with complete assembly of fibers, strength members and jacket refer to fiber cables. These fiber cables come in variety of forms depending upon their usability and place of use. It is important to identify the exact requirement of fiber cables whether they would be easy to install, splice or terminate, etc. This is necessary as it ultimately decides the cost of installing the fiber cables.

Fiber cables are required to protect fibers from external hazards. Thus before installing the fiber cables one should always assess the place of installation of fiber cables. Fiber cables required inside the house or a building are not exposed too much of hazardous condition thus simpler form and not-so-tough fiber cables can be used for installation. But if the fiber cables are to be installed for longer distances and outside premises then the cables should be robust. They should also be installed well beneath the ground to protect them not only from ground digging, water logging but also from prairie dogs.

Fiber cables comes in different types based on their usage patterns as well. The zip cord and simplex fiber cables refer to those used for desktop connections. Simplex fiber cables are one fiber, tight-buffered and jacketed. A zip cord is actually two simplex fiber cables joined by a thin web. On the other hand fiber cables made of several simplex cables are breakout fiber cables. This type of fiber cables is strong, rugged and larger. They are also a bit expensive but prove to be economic where distances are not too long and fiber count required is less.

Small fiber cables required for dry conduit run, riser or plenum are known as a distribution fiber cables that needs a breakout –box to be broken up or terminated in a panel box. They contain several tight-buffered fibers bundled under same jacket.

Aerial fiber cables are good enough for outside installation where as armored fiber cables are used for under-ground wiring where rodents are a problem. These fiber cables have metal armoring between two jackets to prevent rodents from tampering the cabling connections.

Loose tube fiber cables are perfect for plant trunk applications to prevent fibers from moisture or water. They can be buried directly in ground but must be handled carefully to prevent damage. Ribbon fiber cables have twelve or more fiber cables packed together laid in a rows. They are also a plant fiber cables which are gel-filled and are good for water blocking.

All fiber cable manufacturers manufacture different fiber cables but their product literatures should be carefully studied so as to assess which type of fiber cables they specialize in.

What is search engine gateway?

Navino launched its search engine gateway service recently. For most of the Internet surfers, search engine gateway is a pretty new concept compared with meta search engine or multi search engine. Put it in simple, it is a web service, which can let you search the best information from the best content providers in one website.

When we try to find information everyday, most of us might go to Google.com. Yes, it's true. Most of the time, Google works well. But does Google return the best information? I guess you would agree that the search engine's ranking algorithm could only give a good answer, but not the best. Well, you may ask, where can I get the BEST? The best weather information? The best book information? The best price for your favorite mp3 player? The short answer is from the brain, from the hand picked information. Therefore, Navino's editors and their users give out that the best weather website is weather.com, the best book website is amazon.com and the best price information is froogle.

Besides best hand picked information resources, Navino also provide the search engine gateway technology. Using this technology, you can search all the best website at Navino. All you need to do is to add a unique search name before your searching keywords.

For example, if you want to search New York's weather, you can search with ‘weather New York' and you will be forwarded to weather.com with the keyword ‘New York'. If you want to search finance books, you can search with ‘book finance' and you will be forwarded to amazon.com with the keyword ‘finance'. If you want to search the best price for your favorite mp3 player, you can search with ‘price mp3 player' and you will be forwarded to froogle with the keyword ‘mp3 player'.

Navino search engine gateway is very convenient for your everyday web surfing. Besides that, Navino also provides its users to customize their own search engine gateway and allows its users to recommend search names for public use.


Personal Wireless with Bluetooth

If you already have a wireless network for your computers, you may be very interested in what's coming next. Would you like it if your PDA, your mobile phone, your mp3 player and almost everything else you connect to your computer could be wireless too? It's already a reality...

Personal Area Network.

Using wireless networking with your personal gadgets is often called PAN, which stands for Personal Area Network. The idea is that, in the future, we'll all have laptop computers with their batteries charged and no more need to connect any wires to them at all -- you just place your Bluetooth device near the computer, and the computer sees it and can use it straightaway.

Bluetooth has been around and in-use since 1999, and it's only getting more popular. It was designed to be secure, low cost, and easy to use from day one.

There are two classes of Bluetooth that are in popular use: class 1 and class 2. Class 2 is the most common and cheaper standard, allowing you to use a device that is up to 10 metres (32 feet) away. Class 1 is rarer, but you can still find devices that use it easily enough, and it has ten times the range: 100 metres or 320 feet.

How Does It Work?

Bluetooth is more flexible than 802.11 wireless networking, in exchange for the shorter range. Essentially, a Bluetooth-enabled computer has one Bluetooth receiver installed in it, and this receiver can then be used with up to 7 nearby Bluetooth devices. On the other end, wireless devices do not need to have Bluetooth installed if they support it -- it is already integrated.

Like 802.11, Bluetooth works by using radio signals to create bandwidth. It is not, though, the same thing as an old-style wireless mouse or keyboard, which required a receiver to be plugged into one of your computers' ports, and didn't have range or stability anywhere near that of Bluetooth.

Many computers now come with built in Bluetooth, especially Apple Macs. If you want to add Bluetooth to a computer that doesn't come with it pre-installed, you should probably use a USB to Bluetooth adapter, although internal Bluetooth devices to install in your computer are available. If you have a laptop and a spare PCMCIA slot, you can get Bluetooth cards for that too.

What Can You Do With Bluetooth?

Mobile phones with Bluetooth are very popular, and so are PDAs -- the instant synchronisation of addresses and calendars to a computer is a useful feature. Other than that, almost anything that would usually use USB can be done using Bluetooth, including digital cameras, mp3 players, printers, and even mice and keyboards. If you take a look through the comprehensive list of Bluetooth 'profiles' (kinds of devices that could, in theory, be Bluetooth enabled), it includes cordless phones, faxes, headsets, and even video.

Basically, more than anything, Bluetooth is a replacement for USB: some say that while 802.11 wireless networking is wireless Ethernet, Bluetooth is wireless USB.

Not Just for Computers.

Part of the power of Bluetooth is that it isn't just used to connect things to computers -- it can be used to connect almost anything to anything else, if both things are Bluetooth-enabled and recognise each other.

Mobile phones, in particular, take advantage of this. Hands-free headsets often use Bluetooth to communicate with the phone. Some cars, for example, now have on-board computers that will connect with a Bluetooth phone and allow you to make hands-free calls, regardless of where the phone is in the car (even if you've left it in your bag in the trunk!)

On top of that, of course, Bluetooth devices can communicate with each other. This has led to some people sending messages from their Bluetooth PDAs to others in close range -- not an especially useful feature, but quite fun. This is called 'bluejacking', and the first recorded instance of it was a man who sent a Bluetooth message to another man's Nokia phone while they were in a bank together. What did the message say? 'Buy Ericsson'.

Since then, it has become possible to send images by bluejacking, and it is widely believed to be the newest advertising medium -- yes, it lets billboards send messages to your phone, a practice known as 'bluecasting'. Whether you think that's cool or annoying, of course, is your choice.


The Simplest Way to Get Online Passive Income

Based on my research, this seems to be the basic principle that website owners have been following to get passive income online:

* Get many people to come to your website
* Get them to click on your Adsense links

Sounds simple enough. Get people into your website from Google search, then link out to an Adsense Ad. Search In – Adsense Out.

Practically applying it to get sufficient commendable income, however, can be quite a challenge.

The first problem is how to get many visitors to your website.

That’s where Search Engine Optimization comes in. However, this is really easier said that done. It’s a bit of an artwork. You basically have to read the mind of an Internet user. What keywords would he use? Why would he visit your website? Do you have the content go get people interested enough to get to your website?

Basically, your goal is visibility. You have to be seen. You can do this using SEO or using traditional brand-building methods. Tell your friends, family and colleagues. If they have websites, politely ask if you could link with each other.

For those lucky few that are already on top of the search engines, this is not a problem. Others (including myself) would have to work hard at it. Look at FilipinoLinks.com. It’s been around for a very long time and has made quite a foundation. It would not be too difficult for its owners to tweak the website for SEO.

Experts have varied opinions on what to put in a website. Some say, put relevant important content – with around 500-1000 words on each of your website. Some say provide simple 300 word news posts.

Another option to get clicks would be to advertise online for keywords. Adwords is an example of a tool that can allow you to do this. There will be marketing expenses in this scenario. The goal here is to get more Adsense income than Adwords Expenses – which is really basic business sense. This is easier said than done, I tried it and got dismal results.

The next problem would be how to get visitors to click on Adsense links.

Well, the first thing that needs to be done is to get an Adsense account. It’s pretty easy to setup. After that, you need to put the Adsense links on your website. There are people who say make it blend it when the rest of your pages. Here, on my website, you can see my Adsense Ads that seem to be part of the overall theme.

Other experts say the more noticeable the advertisements, the more they will be clicked. In this case, the Ads stand out prominently – with a different, and sometimes contrasting color scheme. One tip given was actually position the Google Ad right next to an image/picture. Viewers tend to click on picture links, so more income potential income there.
What does this all mean for a Filipino Entrepreneur?

In my point of view, it means opportunities. Although I have just started experimenting on all of this myself, there seems to be a real possibility of gaining a little revenue. For example, I started this website (last January) and have,in my first month I gained US$7 from Adsense. It’s not much but consider this:

* My expenses so far have been the webhosting (US$4 monthly), and domain name (US$3 for one year – got it at a discount).
* If I continue getting US$7 a month, that would be, US$84 a year.
* My year’s hosting would be US$48
* My theoretical income for one year would be US$33.

There are other costs, of course, from writing the content for this website – electricity, less time to do other things, etc… I didn’t include it yet. If you had pre-existing content, this wouldn’t matter to you. Just upload it and you should be ready.

For example, if you had a song lyrics database, you could find a pretty reliable web developer, have him upload your database, and include AdSense. Optimize it for search and you should soon get some revenue. It will probably not be big, but enough to get you interested.

I remember on my last test with the wordtracker application, “Pinoy Ako Lyrics” were some of the top keywords I found. People were actually looking for lyrics of Filipino songs. Since new songs come out every month, whoever gets the lyrics out soonest would be found earlier.

If you had a database of all Philippine Lotto Results ever since it began, you could probably have a statistics analyzer custom-made from your website. It could give suggested lotto numbers based on historical info. That would be something a lot of people would go to.

There are probably other more interesting opportunities for the web-savvy Pinoy entrepreneur. As long as you get people to your website, and get them to click on an advertisement, there will be revenue.

Web Servers and Firewall Zones

Web and FTP Servers

Every network that has an internet connection is at risk of being compromised. Whilst there are several steps that you can take to secure your LAN, the only real solution is to close your LAN to incoming traffic, and restrict outgoing traffic.

However some services such as web or FTP servers require incoming connections. If you require these services you will need to consider whether it is essential that these servers are part of the LAN, or whether they can be placed in a physically separate network known as a DMZ (or demilitarised zone if you prefer its proper name). Ideally all servers in the DMZ will be stand alone servers, with unique logons and passwords for each server. If you require a backup server for machines within the DMZ then you should acquire a dedicated machine and keep the backup solution separate from the LAN backup solution.

The DMZ will come directly off the firewall, which means that there are two routes in and out of the DMZ, traffic to and from the internet, and traffic to and from the LAN. Traffic between the DMZ and your LAN would be treated totally separately to traffic between your DMZ and the Internet. Incoming traffic from the internet would be routed directly to your DMZ.
Therefore if any hacker where to compromise a machine within the DMZ, then the only network they would have access to would be the DMZ. The hacker would have little or no access to the LAN. It would also be the case that any virus infection or other security compromise within the LAN would not be able to migrate to the DMZ.

In order for the DMZ to be effective, you will have to keep the traffic between the LAN and the DMZ to a minimum. In the majority of cases, the only traffic required between the LAN and the DMZ is FTP. If you do not have physical access to the servers, you will also need some sort of remote management protocol such as terminal services or VNC.

Database servers

If your web servers require access to a database server, then you will need to consider where to place your database. The most secure place to locate a database server is to create yet another physically separate network called the secure zone, and to place the database server there.
The Secure zone is also a physically separate network connected directly to the firewall. The Secure zone is by definition the most secure place on the network. The only access to or from the secure zone would be the database connection from the DMZ (and LAN if required).



Exceptions to the rule

The dilemma faced by network engineers is where to put the email server. It requires SMTP connection to the internet, yet it also requires domain access from the LAN. If you where to place this server in the DMZ, the domain traffic would compromise the integrity of the DMZ, making it simply an extension of the LAN. Therefore in our opinion, the only place you can put an email server is on the LAN and allow SMTP traffic into this server. However we would recommend against allowing any form of HTTP access into this server. If your users require access to their mail from outside the network, it would be far more secure to look at some form of VPN solution. (with the firewall handling the VPN connections. LAN based VPN servers allow the VPN traffic onto the network before it is authenticated, which is never a good thing.)

TCP/IP architecture model

1. Network interface(Data link) layer
2. Network layer
3. Transport layer
4. Application layer


Network interface layer
The lowest layer of the TCP/IP model. Its task is to provide access to the transmission physical medium and it differs according to the implementation of the medium.

Network layer
The network layer provides network addressing, routing and datagram transmission. Used protocols that will be of interest further regarding DHCP are IP and ARP.

IP protocol
It is the basic protocol of the network layer and in general the internet as a whole. It sends datagrams, which are independent units that contain information about the destination, source and the sequence number of the datagram. The sequence number is used for message reconstruction, since the delivery order of the datagrams might not be the same as their order in the message and delivery reliability isn't guaranteed at all.
IP protocol versions:
" IP v4 - 32 bit addresses. Provides approximately 4 billion unique addresses which aren't sufficient at present times.
" IP v6 - 128 bit addresses. The transition to v6 will bring (is bringing) higher security, QoS, packet segmentation and many more IP addresses. (the transition from IP v4 to IP v6 must be supported by the system provider)


ARP protocol
The ARP abbreviation stands for Address Resolution Protocol. This protocol is used to find the physical address (MAC) based on a known IP address. If required ARP sends information concerning the wanted address to all the stations in the network - Broadcast. The stations consequently answer with a message containing their MAC. If the wanted device/station is outside the node/segment, the appropriate router will answer instead of it.

Transport layer
The transport layer is implemented only in terminal devices and it adjusts the behavior of the network according to the requirements of the device/application.



Application layer
The application layer is composed of programs that use net services to fulfill the needs of users. Examples of specific protocols are for instance FTP, DNS and DHCP.
Application protocols use TCP, UDP or both services at the same time. So called ports are used to differentiate between application protocols, they represent a type of label of the application. It is possible to change the ports in the settings of the service, but each service has a default port that isn't changed for most services and is used as an unwritten standard.

" FTP = 21
" DNS = 53
" DHCP = 67 + 68


10 Steps To Choosing A CRM Solution For Your Business

One of the most daunting tasks faced by staff is choosing the right Customer Relationship Management technology. Whether you are in the retail industry, financial, high tech, or any other industry doesn’t really matter. The method of choosing the right product applies to any industry and any size business. Here are 10 steps to choosing a CRM solution for your business that will help make it successful.

Company Strategies & Goals — When you choose a CRM solution that meets your company’s specific needs there are many factors that you need to considered. Not all CRM solutions are equal, and the small to medium businesses have different demands than those a billion dollar enterprise encounters. A cellular company that has hundreds of offices around the country won’t have the same requirements as a smaller retailer with just a couple of offices. However, far too many people still fail to consider the business objective when choosing software.

Hosted Web-based or on Premise – There are pros and cons to both in-house or hosted solutions. Most would agree that hosted CRM solutions are easier to implement, readily accessible, and much securer. However, if all of your employees don’t have regular internet access the online CRM software is not for your company.

If you have an in-house IT department that is able to support your CRM software, an on-premise solution is the way to go because this also gives you the ability to customize features specific to your business.

Budget - If your business goals have been properly defined budget needs to also be determined based on those goals. You should not base your decision on just the lowest cost because your upfront costs make up only about 30% of what your actual overall investment will be. only make up a portion of the overall investment. Budget should include costs for customizing, integrating, maintaining, deploying, and training.

Room to Grow without Constantly Upgrading – You should have your growth strategy in place before you purchase your CRM solution. Choose a vendor that will make upgrades easier and more cost effective. This is an important part of your long term decision making.

Rapid Deployment - If you host in-house it will take anywhere from 2 to 6 months to get your system up and running where as the average deployment of a hosted CRM solution is about 1 month. That’s a huge difference. Determine whether the length of deployment will have any impact on your business and choose accordingly.

Customize For Your Business Needs – There are many CRM software choices but you should always choose one that allows you to customize it to your business needs giving you a much smoother running system.

Ensure It Works with Existing Systems – You will have a much smoother transition if you choose a CRM solution that will work with existing systems. That’s because your employees will not have to deal with training on several new technologies . Choosing a CRM system that will pull data from your back office information can also help you better service your customers.

Choose a Vendor Based On Reputation – If you take the time to do your research and choose a vendor with a reputable reputation you will land up with a reliable product. Remember the most expensive isn’t always the best and the least isn’t always the worst but you need to do your research.

Choose An Interface That Meets Your Business Needs – You need to determine if your staff can learn the software and then use it efficiently so that productivity isn’t negatively effected. If the CRM solution you choose is too complicated staff tends to not bother to use the CRM solution because they become frustrated. Choosing wisely will avoid this.

Functionality – It is critical that the package you choose has the functionality you need. You should be able to quickly recognize if it does or doesn’t.

As with anything doing your research and shopping around will reap the benefits. Knowing what you need means you can shop right. These 10 steps to choosing your CRM Solution for your business should make a smoother transition.

 

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